New Company Hoping to Encourage More Reuse Than Recycle

The Environmental Protection Agency says only nine percent of the plastic created in the U.S. is recycled.

Now one company is trying to revive an old idea to help with this modern day problem.

The company is called Loop. It sells dozens of brand name products from tide detergent to Häagen-Dazs ice cream in stainless steel or other reusable containers.

When you are finished with the container, you don’t toss it in the trash or recycle bin. Instead you pack it up and ship it back.

A vast majority of the products we use end up in a landfill or the ocean. Loop’s empty containers are sent to plant where they are washed, sterilized and sent to the manufacturer to be refilled instead of ending up hurting the planet.

“When you move from single use products and packages to multi-use, what you’re doing is you’re eliminating the need to create packages over and over and over,” said Terracycle/LOOP CEO, Tom Skazy.

You must pay a one-time deposit of $2.50 for each container and a $7 shipping fee for each additional one. will be available to the public on May 21.



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