Juul Bought Space on “Youth-Focused Websites”, Lawsuit Claims

Vaping and e-cigarette giant Juul is accused of advertising to young children online in a new lawsuit, CBS News reports.

The lawsuit, brought by Massachusetts Attorney General Maura Healey, was filed Wednesday in Suffolk Superior Court.

The lawsuit found evidence that Juul rejected a marketing proposal targeting adults in favor of a campaign targeting a “cool crowd”.

The suit also discovered the company brought ad space on youth-focused websites, namely Nickelodeon, Cartoon Network, and Seventeen Magazine.

Juul has denied that it has ever marketed to young people and said no one underage should use their nicotine vaping products. The company has eliminated the sale of fruit-flavored pods.

Healey launched an investigation into Juul in the summer of 2018 and became the ninth to sue Juul.



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